How to Create an MLM Website: Best Features
MLM software can be a web-based application that is used to assist businesses. Customer management, sales, commissions and marketing can be streamlined.
MLM software is used by distributors or sales reps to see their own sales performance and earnings.
The back office allows admins to control the process. They manage users, orders and transactions as well as website content.
Multi-level marketing software prices vary depending on their complexity. The platform. There are some features that all MLMs have in standard Software. Let's start with the basics.
You can break down the MLM platform into many main blocks:
eCommerce
This is the Shopping part where customers can find products, find a sales representative, or apply to become sales reps themselves. This part is integrated with the back-office to connect orders with the sales representatives and calculate their commission. The main features include:
- Product Catalog
- Product Search
- Shopping Cart
- Customer Registration
- Sales Representative Registration
Distributor Profile
Distributors or sales reps should have their back-office to manage their leads and clients, track orders and earnings, communicate with upline and downline teammates, and get the performance reports. Some features:
- User Dashboard (sales and performance statistics)
- User Profile (personal information, settings, and preferences)
- Commissions calculator (estimates earnings according to commission rates, downline size, average unique sales volume).
- Genealogy Tree (all the upline and downline users)
- Orders Management (order details)
- Lead Management (database of leads and tasks on how to convert them into clients)
- Tasks and Activities (personal and team to-do list)
- Party Scheduling
- CRM (client database)
- Earnings Management (reported earnings)
Learning Center
To sell the products effectively, recruits should know the company, its mission, its products, and its characteristics. Also, they need to know how to sell and how to develop sales campaigns. Previously, MLM companies arranged live training sessions for sales representatives. But today, the eLearning platform effectively handles this task. Integrating a Learning Management System (LMS) into your venue allows you to systemize and control the entire education process: you can add video and reading materials, create tests, and track performance.
For example, we created a Human Resource Management System; one of the primary purposes was to train applicants. The system allows Admins to assign training material, track task completion, and notify the manager when the applicant is ready to promote employee status.
We created a series of solutions for a large pharmaceutical corporation (listed in the Top-10 in the US). The company employs a salesforce of more than 300 sales representatives and requires them to upgrade their level of competence regularly. Sales reps must take at least 70 hours of training annually — including medical and sales knowledge. The solution we created represents a holistic learning system:
- Easy to use CMS to upload, update, and manage courses on sales, new products, and health conditions
- Educational portals of medical sales representatives with personalized learning curriculum and relevant learning materials
- Knowledge assessment and progress tracking
- Certification
- Leaderboards to demonstrate progress and stimulate competition
- Calendar of training events and conferences
- Educational games for interactive education.
Similar learning features can be implemented for MLM to train sales representatives and increase sales productivity. This type of learning allows individuals to learn online without leaving their homes and do it interactively and entertainingly. Tracking and leaderboard options will motivate members to keep on studying and get high scores among the team.
Affiliate Marketing Management
Apart from direct selling, MLM companies can attract attention from affiliates. Affiliate marketing works like a referral program for partners who promote MLM products or bring traffic to their website. Depending on the arrangement, the affiliates can earn a commission for traffic generation, orders, or for other user actions on the website. The merchant pays the affiliate for the amount of traffic or sales generated by the advertisement. Affiliates are typically bloggers, influencers, or publishers with an extensive online network.
Administration
Company administrators use MLM software to manage content on the website (add products, set commissions, and compensation plans), establish KPIs for distributors, create learning courses, and track sales performance. The features may include:
- MLM Admin Dashboard (the most recent statistics on sales KPI)
- Commission Management (editing the commission rates and plans)
- Payments Options Management (managing integrations of the payment methods)
- Genealogy Tree (view the entire MLM community)
- User Management (database of all registered users)
- Alerts and Notifications (setting and scheduling email and push notifications)
- Affiliate Management (managing affiliate rates, conditions, and payments)
- Comprehensive List of Reports.
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